Monday, November 25, 2019
The Last Night Analysis Essay Example
The Last Night Analysis Essay Example The Last Night Analysis Essay The Last Night Analysis Essay The Last Night At the beginning of the passage it is instantaneously established that the circumstances in which the two brothers, Andre and Jacob, are currently residing in are appalling. These would be the same conditions that most of the Jewish people would have been residing in prior to being taken to concentration camps. We are aware that the conditions are poor as Faulks tells us that ââ¬ËAndre was lying on the floorââ¬â¢ which implies that he has nowhere else to sleep, it also shows how exhausted he must have been as young boys would not normally be resting. We are also informed at the start of the passage that the boys are French-Jewish, by their names. As Andre lies on the floor a Jewish orderly comes round with postcards on which the deportees can write their final message. This shows us that a percentage of the Jewish people were collaborating with the Nazis, although the Jewish orderly would have been lower than the Germans they still had a sense of responsibility. This could have looked like a betrayal from the view of the rest of the Jewish people. Furthermore, even though the Jewish orderly has joined forces with the Nazis he is still sneaking postcards for the Jewish people to write their final messages on. This portrays a sense of loyalty from the Jewish orderly. Here Faulks calls the Jewish people ââ¬Ëdeporteesââ¬â¢ which reminds us, after a pleasant picture of the Jewish orderlyââ¬â¢s loyalty, that they are being deported by force. Following on from this we are told that they are to write their final messages on the postcards which again enables us to reminisce on the circumstances. Faulks does this by using the word ââ¬Ëfinalââ¬â¢. This emphasises that this potentially could be the last thing that the Jewish people ever write which truly illustrates to us the reality of the situation. The ââ¬Ëfinal messageââ¬â¢ could also allude to Hitlerââ¬â¢s final solution which would portray how the Jewish people were regarded and consequently the terrifying experience that they had to go through. However, the Jewish orderly does not take the postcards to send but instructs the Jewish people to ââ¬Ëthrow them from the train as camp orders forbade access to the postââ¬â¢. This not only shows us the collaboration from the Jewish orderly, as he would not help them any further. The Jewish people were told to throw their postcards from the train, this implies that they would throw the postcards from the train with the hope that a French person would find it and send it on. This reminds us that, although the French person may have sent the postcard on, there was still a great amount more of French people in France at that time rather than Germans. This shows us that the French people have subconsciously, or some consciously, collaborated with the Germans. Faulks then uses the same technique that he used earlier in the passage by creating a pleasant image for the reader followed by a glimpse of reality. He does this here by constructing a pleasing image of the Jewish peopleââ¬â¢s final messages being found and sent on to then remind the reader that they are in fact on their way to a death camp. As the Jewish people write their final messages we are informed that there are two or three pencils being passed around, pencils that had survived the barracks search. Yet again this gives us an idea about the type of environment that the brothers are in as Parisian buses can hold around four hundred people yet there are only two to three pencils. The fact that they are not even allowed to have pencils portrays how the Jewish people were treated. During this Faulks includes that the Jewish people had been through the barracks search which once more reminds us of their inevitable futures. How the Jewish people react while writing their postcards are really conveys their experience as ââ¬Ësome wrote with sobbing passion, some with punctilious careââ¬â¢. The reader is immediately drawn to this as Faulks has used plosives within the sentence. This phrase shows us how people react differently in situations that they cannot control: one phrase is emotional and effective, the other clipped and precise. Furthermore they would have believed that this letter is how they would have been remembered and as we are later told they viewed that their safety almost depended on their letter. In addition the people writing with ââ¬Ëpunctilious careââ¬â¢ could refer to the novel for the reason that as Faulks writes he does so vigilantly because he has not experienced what he is writing about, therefore he needs to choose his language carefully, given the subject is a serious matter. A woman comes round giving sandwiches and water to the children. We are told that the children ââ¬Ëclusteredââ¬â¢ around the pail of water as they passed sardine cans from one to another. I think that you feel as though the woman is a caring person who would have made the children feel as comfortable as possible throughout; this conveys a pleasant image to the reader. Faulks uses the word pail instead of bucket which could allude to the loss of colour and furthermore loss of hope of the Jewish people. The children ââ¬Ëclusteredââ¬â¢ round the pail of water, while using sardine cans to drink from, once again presenting us with how the Jewish people were treated by the Germans. The sardine cans are passed from one to another which gives us the sense that they are suffering together and how the worst side of humanity can often bring out the best side of humanity. While the younger children are drinking the water an older boy embraced the woman ââ¬Ëin his gratitudeââ¬â¢ which shows us that he is so grateful that he feels as if physical contact was needed to get across his appreciation, which is very rare for a teenage boy. This shows us how this experience would have had a vast effect on peoplesââ¬â¢ behaviour. Once again Faulks uses the same technique to remind the reader of reality, by leading on from the older boy showing his appreciation to telling us that the bucket was soon empty. The author now uses the word bucket instead of pail which could refer to the idea of a bucket list and the realisation that only a small percentage of the Jewish people would have made it out of the death camps alive. The phrase ââ¬Ëthe bucket was soon emptyââ¬â¢ also seems to carry a resonance beyond its basic meaning. After the woman left we are told that the brothers fall asleep with ââ¬Ëonly the small hours of the night to go throughââ¬â¢. This refers to how slowly the hours go when you are attempting to sleep; their lack of sleep also portrays the worry of the Jewish people. Faulks tells us that Andre was sleeping on the straw, ââ¬Ëthe soft bloom of his cheek laid, uncaring, in the dung. ââ¬â¢ The fact that Andre was sleeping in dung and on straw implies that the Jewish people were treated like animals as Faulks makes the comparison. Furthermore Faulks grants us with a pleasant image of the ââ¬Ësoft bloomââ¬â¢ of Andreââ¬â¢s cheek which gives us a pleasing illustration within the unpleasant illustration of the dung in which Andre is lying. Additionally Andreââ¬â¢s limbs are intertwined with Jacobââ¬â¢s which also presents us with a pleasing image. These I believe show us that there is some hope, in terms of human contact, within a horrible circumstance. As the children slept, ââ¬Ëthe adults in the room sat slumped against the walls, wakeful and talking in lowered voices. Faulks describes how the adults sat as being ââ¬Ëslumped against the wallsââ¬â¢, I feel that this gives a sense of depression and also resignation which portrays the atmosphere within the room. The adults are talking with ââ¬Ëlowered voicesââ¬â¢ which demonstrates their thoughtfulness towards the children who have managed to sleep, the fact that the children are able to sleep reminds us of their innocence and therefo re the terrible circumstances that only a small percentage of the children will become adults. Such thoughts are inevitable, given the date of the novel (1999); Faulks only need to hint at such things. As the morning arrives water is passed around for anyone who is thirsty. We are told that anyone who did drink drank in ââ¬Ësilenceââ¬â¢ which I believe gives us a sense of the unknown as everyone is waiting and pondering as to what will happen next. As they drank there was ââ¬Ëthe noise of an engine ââ¬â a familiar sound to many of them, the homely thudding of a Parisian bus. ââ¬â¢ Most of the Jewish people in the room would have taken these buses in their day to day lives, to go to the shops or to go to school; this shows us how something so familiar to them can change so rapidly to become something so unfamiliar. It is a ââ¬Ëhomely thuddingââ¬â¢ they hear which is extremely ironic that they are being transported to be killed using Parisian buses; it once again gives us a sense of the collaboration between the French and the Germans. Before the Jewish people progress onto the buses there is a register taken. As the registration took place ââ¬Ëfive white-and-green municipal busesââ¬â¢ sat in the corner of the yard, ââ¬Ëtremblingââ¬â¢. The white-and-green municipal buses are not just normal French buses but the buses of the capital, you almost get the sense that the buses trembled as they were afraid of where they were going. The trembling could also represent the fear of the Jewish people. The word ââ¬Ëmunicipalââ¬â¢ almost implies the buses are part of the collaboration in what was known as Vichy France. As a policeman called out names in alphabetical order the ââ¬Ëcommandant of the campââ¬â¢ sat at a long table, not only does this again show us the collaboration between the French and Germans as it is a French ââ¬Ëgendarmeââ¬â¢ calling out the names but it also gives us an idea of what the Germans were like. It is almost as if because the Germans are calling their names in alphabetical order it makes the situation more respectable. It is bizarre how the Germans made mass murder organised. As the registrations takes place Andreââ¬â¢s name is called and he moves towards the bus with Jacob, this shows us the bond between the brothers and their instinct to stick together as Jacobââ¬â¢s name was not called. When Andreââ¬â¢s name is called it almost tells us that it was his destiny to be there, as if the register was a register of death that he could not have escaped from. While the brothers walked towards the bus we are told a woman was wailing from the other side of the courtyard and ââ¬Ëfrom windows open on the dawn, a shower of food was thrown towards them. ââ¬â¢ Firstly Faulks portrays the awful side to human nature as it is ironic that it is now dawn which should mark a new day and new hope yet the Jewish people remain hopeless however Faulks then shows us the best side of human nature as a woman throws her own food to put the childrenââ¬â¢s needs before her own. As the woman calls the brothers name it shows us the loss of their identity as they would have no longer been called by their names but by numbers. Briefly after this Andre looked up and by ââ¬Ëchanceââ¬â¢ he saw a woman staring at a child, at first he believed that the woman was staring at the child with hatred however he soon realised she was attempting to fix a picture of the child so that she may have remembered forever. This shows us that, as Andre saw it by chance, there was luck within the awful circumstances however it also shows us how dreadful the circumstances were as a woman knows she would never see the child again and was trying to fix an image so that she could remember ââ¬Ëforeverââ¬â¢. As Andre ââ¬Ëmounted the busââ¬â¢ we are told that ââ¬Ëhe held on hardââ¬â¢ to Jacob, I believe that it is ironic that the Jewish people were mounting the bus which is a positive motion, yet they were being transported to their deaths. Furthermore Faulks uses alliteration as ââ¬Ëhe held on hardââ¬â¢, this phrase underlines the desperation of the brothers as you get the sense that they believe if they hold on tightly to one another it will protect them. Some children could not manage to get onto the buses as they were too small which highlights how young some of the Jewish people were and once again reminds us of the harsh reality that only a small percentage of these children would have become adults. Andreââ¬â¢s bus was momentarily delayed as a baby of a few months was being lifted into the back of the bus, this once again shows us how awful the situation was as the baby was so young yet the Germans would have not hesitated to kill it. The babyââ¬â¢s wooden crib was hung over the passenger rail; this is contradictory as the Jewish people are no longer passengers but prisoners. As the bus leaves the headlights lit up a ââ¬Ëcafe opposite before the driver turned the wheel and headed for the station. ââ¬â¢ This shows us that all of this was done before the day began which shows us once again how organised the Germans were. Furthermore the headlights lit up a cafe which again shows great irony as cafes are a symbol of Paris, the city of love and hope, yet the Jewish people are hopeless. The driver turning the wheel could allude to the wheel of fortune as the wheel is headed for the cafe, an image of hope and joy, yet is turned the other way which will eventually lead to their deaths. I think that this passage was edited well, for the anthology, so that it leaves people wondering what happens next and also ends on the contradicting images of the Parisian cafe and the final destination.
Friday, November 22, 2019
Biceps Tendon Rupture With Post-operative Complications
Biceps Tendon Rupture With Post-operative Complications Locomotor PBL Experiment Writeup Introduction In this PBL, we observe a case of biceps tendon rupture with post-operative complication of heterotopic ossification. We will first go through the anatomy of the upper limb followed by a discussion of the ruptured biceps tendon, heterotopic ossification and finally mode of action of indomethacin. Learning Objectives 1. Osteology of the upper limb with emphasis on the elbow and wrist 2. The neurovascular supply to the upper limb 3. Movements possible at joints of upper limb and the range of movements possible with regards to the elbow and wrist and the muscles that bring about these actions. 4. Rupture of distal biceps tendon 5. Heterotopic ossification 6. Mode of action of Indomethacin 1. Osteology of the upper limb with emphasis on the elbow and wrist Arm The humerus is the largest and longest bone of the arm region connecting the shoulder to the forearm. Proximally, the head of the humerus articulates with the glenoid cavity of the sca pula forming the glenohumeral joint. Distally the humerus articulates with the two bones of the forearm, the ulna and radius. The humerus is shown in more detail in figure 1 below. Figure 1 Humerus (1) For Anilââ¬â¢s case we will focus several prominent features on the distal region of the humerus which forms part of the elbow. There are two projections on either side of the distal end of the humerus which are the medial and lateral epicondyle. The medial epicondyle protects the ulnar nerve which passes just posteriorly and also serves as the attachment site for the forearm superficial flexor muscles. The lateral epicondyle conversely is the attachment site for the forearm extensor muscles. Anteriorly in between these two epicondyles are two articular surfaces: the round surfaced lateral capitulum which articulates with the radius and the spool shaped medial trochlea which articulates with the ulna. Also anteriorly, the radial fossa directly above the capitulum accommodates the h ead of the radius during flexion of the elbow whereas the coronoid fossa directly above the trochlea accommodates the coronoid process of the ulna during flexion of the elbow. Both the radial and coronoid fossa limit flexion of the elbow. Posteriorly, the olecranon fossa accommodates the olecranon process of the ulna during extension of the elbow. The olecranon fossa prevents hyperextension of the elbow. Forearm The forearm is made up of two bones: ulna and radius. Proximally both of these bones articulate with the humerus whereas distally only the radius directly articulates with the carpals of the wrist thus connecting the arm to the wrist. The ulna and radius are shown in figure 2 below. Figure 2 Radius and Ulna (1) The ulna The ulna is the stabilizing bone of the forearm and is medial and longer of the two bones. There is a projection anteriorly at the proximal end called the coronoid process which fits into the coronoid fossa during elbow extension. Posteriorly on the proximal end of the ulna is the olecranon process (which forms the prominence of the elbow) which fits into the olecranon fossa during elbow extension. The articular surface between the olecranon and the coronoid articulates with the trochlear of the humerus and gives the movements of elbow extension and flexion.
Wednesday, November 20, 2019
Development and Advancement of Science Research Paper
Development and Advancement of Science - Research Paper Example Cloning is a form of asexual reproduction which involves creating genetically identical genes or cells, plants or animals. The procedure of cloning is done by taking a gene from the animal or human and then putting that gene in another animal or human organisms. Scientists found out that cloning can also make identical twins by using a method called embryo splitting. In July 1996, a team of Scottish scientists had the first cloning success. Dolly was the first ever cloned sheep. Therapeutic cloning is practised to clone things such as organs and tissues for patients in need of them. Reproductive cloning is practised for the purpose of actually producing a human that is genetically identical to somebody else. Human cloning is the creation of a genetically identical copy of an existing, or previously existing human, by growing cloned tissues from that individual. The term is generally used to refer to artificial human cloning; human clones in the form of identical twins are commonplace . Human cloning is amongst the most controversial forms of practice. One of the most ethically questionable problems with human cloning is the farming of organs from clones. 1) Cloning has not been perfect yet. The cloning of sheep Dolly had 276 failures before successfully cloning a sheep. With these kinds of figures, we should not even go near trying to demonstrate cloning on humans. 2) Aldous Huxley in his book the ââ¬Å"Brave New Worldâ⬠illustrates the future with people having a total loss of individuality, creativity, and freedom. This is because if humans are cloned then there would be a lot of the same people in the future.à Ã
Tuesday, November 19, 2019
Case study of a company Essay Example | Topics and Well Written Essays - 4000 words
Case study of a company - Essay Example The aim of this project is to examine Nike's branding strategy in order to identify the structure, challenges and recommendations for potential improvement. In order to attain this end, the following objectives will be explored: 1. A critical analysis of the strategy for success used by Nike over the past two decades. 2. An examination of the current challenges of the company. 3. Recommendations for the improvement of Nike's existing branding strategy 4. An identification of the branding model used by Nike which can be applicable to other companies. The report will involve a critique of the branding systems and strategies that Nike has used to attain results in its operations. It will analyse the dominant patterns and trends that are used by the company and the main approach which has resulted in the successes of Nike as a major global sports brand. The report will entail a review of the methods and approaches used by the company. The fundamental approach will be through a review of relevant literature. The review will cover the various internal dealings of the Nike and how it has paid off in the area of branding. 2.0 Literature Review This section will examine the important elements and components of the research and study. The section will critically evaluate different groundbreaking definitions and ideas that form the basic framework of the study. They will serve to define the core aspects and of the study and provide an understanding that will create the foundation for the fieldwork and actual research that will be conducted in this study. 2.1 Brand The question of what a ââ¬Å"brandâ⬠is plays a significant role in this whole study. This is because the research provides a discussion brand-related matters in Nike, hence it is important to understand the concept of brand and its role in organisations' operations and activities. Kotler defines a brand as ââ¬Å"a name, term, sign, symbol or design or a combination of this intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competitorsâ⬠(Knoweles et al, 2010, p91). This implies that a brand is a unique identity or a unique representation that defines a given company's product or offering. This makes the company's offering different from what other companies in the industry are presenting to companies in the industry. To this end, Nike's offering is the popular symbol which makes it different from other competitors like Adidas and Puma who have very different symbols. The idea is to get a unique representation that is protected by law which sets each of the sports manufacturers apart from the other manufacturers. A brand creates and identification for the products in a given entity and builds an emotional connection that acts as basis on which communication with consumers can proceed (Schultz, 2009). This implies that the brand creates a basic and simple representation that other consumers can easily build some kind of connection to. The fundamental position of branding is to provide a means through which easy communication can be conducted. In other words, a brand creates an all-encompassing image which the consumers can identify with through minimal efforts. Once a brand is created, various concepts and ideas of the product offerings are woven into the brand and advertising and other marketing communication ventures are
Saturday, November 16, 2019
Marriage in Jane Austens Pride and Prejudice Essay Example for Free
Marriage in Jane Austens Pride and Prejudice Essay The intricate nexus of marriage, money and love in Jane Austens society is unfolded through the development of plots and characters of her novel Pride and Prejudice. In the nineteenth centurys rural England, marriage was a womans chief aim, both financially and socially. Financially because of womens dependent position marriage was the only honourable position, infinitely preferable to the dependence of precarious shabby-genteel spinsterhood. Money was, therefore, a very significant aspect of Austens society, especially when marriage was concerned. A single man of large fortune was naturally considered as a nice thing for the unmarried girls. Partners were chosen for what might now seem unemotional reasons: fortune and connections, similar to, but preferably better than ones own. By representing a series of marriages, Austen in this novel unearths and elucidates different aspects of the role of marriage, money and love in her society. Austen was a realist and painted her time as they were. In this novel, love and money-based Darcy-Elizabeth marriage is the most successful one whereas the marriage of Elizabeths parents, Mr. and Mrs. Bennet, is one of the faulty ones. Mr. Bennet married his wife being captivated and tempted by her youth, beauty and physical appearance. He forgot that the first appeal of a pretty face does not last long unless serenity of mind and sweetness of temper provide more enduring powers of attraction. Moreover, Mrs. Bennet inherited no property. So, form every point of view, this marriage is a failure. Mr. Bennet, therefore, always has to endure her weak understanding, vulgarity to such and extreme degree that he has nothing to revel in except confining himself to his library all the day, and thus eluding the necessary rituals of family and society. Charlottes loveless matrimony for financial security with the pompous Collins is another interesting marriage. Being twenty-seven and plain looking and realizing that it is her last chance, she accepts the grotesque Mr. Collins, to whom the role of romance and love in life is beyond the reach. He only wants a wife, because in the eyes of the society it is time for him to settle and be married. Charlotte knows that apart from some kind of security and happiness, marriage gives a woman a position. She has few hopes of happiness in marriage beyond the material comfort it can give and so she marries Collins who is inferior in intelligence, only for the home and position he offers, as she believes Happiness in marriage is entirely a matter of chance. The marriage and money theme operates in a baffling way when Elizabeth herself comes to marry. When she sees Pemberly, her prejudice against Darcy begins to be subdued and later by accepting him she makes the most glorious match of and of Austens heroines. The fact that Darcy has then thousand pounds a year is not to be ignored; it emphasizes the perfect adjustment between personal and social ambition achieved by Elizabeth. [Actually Jane Austen understood better than any other of her contemporary English novelists the degree to which social and personal behaviors and even emotion depend on the economic framework of the society.] Moreover, in her marriage with Darcy, affection and understanding, financial security and social engagement are juxtaposed. But to achieve all these material things she has never turned herself into a husband-hunting butterfly despite her mothers inducement. Although she is aware of the fact that in her society a senile spinster, without any fortune, is faced with the prospect of a bleak future full of deprivation and humiliation, still she is the bold heroine who at first showed courage to refuse two marriage proposals. To Austen, sexuality was far less vital to relationships than its counterpart, affection. Therefore, Lydias ex-based marriage with the seductive but penniless Wickham later turns out to be an unsuccessful ones. Wickhams plausible appearance even overwhelmed Elizabeth once. His former interest in Miss King and her â⠤ 10,000 dowry alludes to the role of money in marriage. He only takes Lydia to London only for physical enjoyment. As a consequence, their marriage ends in his going to enjoy himself in London and Lydias patent failure in managing her household financially despite Darcy and Elizabeths continuous help. The Bingley-Jane marriage is another example of good marriage, like the Darcy- Elizabeth marriage, where mutual understanding, romance and financialà stability are combined. Their affection-based marriage works as both are perfectly amiable, modest and gentle. The established marriage of the Gardiners is too shadowy to have a dramatic role. We are only dimly aware of it as a satisfactory relationship between two apparently similar type of persons. In Pride and Prejudice we experience different marriages in the light of one another. Austen presents all the material for an al-round understanding and view: Jane and Elizabeth, combing love and marriage, Charlotte marries for safety, Lydia repenting at leisure. The married couples are equally varied, from well-matched like the Gardiners to ill-suited like the Bennets. The novel says in effect that the real object of love and marriage is not only financial security or physical passion or romance, but also the self-development that true relationships bring about. A marriage can only become an institution when it provides for the fulfillment of both men and womens aspirations, sanctified by love and validated by prudence that both Elizabeth Bennet and Mr. Collins can live on, the former drinking deep draughts of lifes fullness, the later continuing to sip its littleness. The richness of Pride and Prejudice lies in that exploration of life and marriage by Jane Austen.
Thursday, November 14, 2019
Comparing Dictators Adolf Hitler versus Benito Mussolini versus Joseph
This essay will compare the three leaders who are famous for their dictatorship and totalitarianism during the 30's decade-Adolf Hitler, Benito Mussolini and Joseph Stalin. Totalitarianism is when a government gains absolute and total control over the country, including the freedom of thought and will as well as the citizen?s lifestyle, no other political parties are allowed and has the concept where the country is most important. The difference and similarity between their ideology, usage of propaganda & censorship and the method of improving the economy would be stated and explained through examples. Basically, their ultimate aim was the same, they all tried to make their country better. However, there was their own ambition wanting for power included in their ruling which was probably why they all ended up dictating their county. They all abolished the democracy idea and used similar methods to rule their country, they all had control over the media for example censoring media and books and editing them in order to favor their own image. There are major similarities and minor differences between the ways of these leaders?s ruling. There would be a bigger gap between Stalin and the rest because he claimed himself as a communist whilst Hitler and Mussolini were fascists. Firstly, the three leaders all had similar ideology-they rejected the democracy idea, this is because they all dictated and dictatorship is a complete opposite of democracy. In democracy, the leader of the country cannot possess complete control over the country and is very easy to loose their position because the public has power over the government, and Hitler believed that Germany could only become stronger under his dictatorship. So it is obvious why Hitl... ...e similar things to Hitler, he also tried to decrease the unemployment rate and the most magnificent achievement was that under his order the railroads were completed. Stalin was truly successful at improving their country?s economy state, whilst Hitler and Mussolini only managed exterior success. This is probably why Germany was eventually defeated by Russia. In conclusion, there were a lot of similarities and differences between the three leaders. The similarity can be seen most clearly in the propaganda and censorship section and the differences in the economy section. There seems to be more similarity comparing to differences. Overall, they had same basic concepts, they were affected by same issues and thought closely in big branches and each developed them into different ways, their ideologies all lead them into dictatorship no matter the minor differences.
Monday, November 11, 2019
Coffee Bean Essay
ST. GREGORYââ¬â¢S UNIVERSITY Coffee Bean, Inc. Managerial Accounting, BU2123, Research Project, Spring 2007 Coffee Bean, Inc. (CBI) is a processor and distributor of a variety of blends of coffee. The company buys coffee beans from around the world and roasts, blends and packages them for resale. CBI currently has 40 different coffees that it offers to gourmet shops in one-pound bags. The major cost of the coffee is the raw coffee beans. However, there is a substantial amount of manufacturing overhead in the companyââ¬â¢s predominantly automated roasting, blending and packing process. The company uses relatively little direct labor. Some of the coffees are very popular and sell in large volumes, while a few of the newer blends have very low volumes. CBI prices its coffee at manufacturing cost plus a markup of 30%. If CBIââ¬â¢s coffee prices are significantly higher than the market, adjustments are made to bring CBIââ¬â¢s prices more into alignment with the market. The company competes primarily on the quality of its products, but customers are price conscious as well. For the coming year, CBIââ¬â¢s budget includes estimated manufacturing overhead cost of $3,000,000. CBI assigns manufacturing overhead to products based on direct labor-hours. The expected direct labor cost totals $600,000, which represents 50,000 hours of direct labor time. Based on the sales budget and expected raw materials costs, the company will purchase and use $6,000,000 of raw materials (mostly coffee beans) during the year. The expected costs for direct materials and direct labor for one-pound bags of two of the companyââ¬â¢s many coffee products appear below: Mona Loa $4. 20 0. 30 Malaysian $3. 20 0. 30 Direct Materials Direct Labor (0.025 hours per bag) CBIââ¬â¢s president is very concerned about lowering profit margins. Several prices have had to be reduced to meet market pressures and other products are selling at good volumes without price adjustments. The president talked with CBIââ¬â¢s controller who believes that the companyââ¬â¢s traditional costing system, which uses direct labor costs to allocate manufacturing overhead, may be providing misleading cost information. To determine whether or not this is correct, the controller has prepared an analysis of the yearââ¬â¢s expected manufacturing overhead costs, as shown in the following table. Activity Center Cost Driver Purchasing Purchase Orders Materials handling Number of Setups Quality control Number of Batches Roasting Roasting Hours Blending Blending Hours Packaging Packaging Hours Total manufacturing overhead cost: Expected Activity 1,710 orders 1,800 setups 600 batches 96,100 hours 33,500 hours 26,000 hours Expected Cost $ 513,000 720,000 144,000 961,000 402,000 260,000 $3,000,000 Data regarding the expected production of two representative products, Mona Loa andà . Coffee Bean Malaysian coffee, are presented below. There will be no raw materials inventory for either of these coffees at the beginning of the year. Mona Loa Malaysian 100,000 2,000 Pounds 10,000 500 Pounds 3 3 Per batch 20,000 500 Pounds 1. 0 / 100 1. 0 /100 Hours per pound 0. 5 / 100 0. 5 /100 Hours per pound 0. 1 / 100 0. 1 /100 Hours per pound Expected sales Batch size Setups Purchase order size Roasting time Blending time Packaging time Step into the shoes of the controller and prepare a complete report for the president explaining the results of your research. Compare the two product-costing methods: (1) the currently-used, volume-based method, and (2) an activity-based method. The supporting tables should determine full costs and prices of both products using the two different cost allocation methods. Continue your detailed report to the president by justifying why the company should remain using their present overhead allocation method or to go activity-based costing. Go beyond the accounting issues in your report, mentioning the impact on pricing, volume, and marketing decisions. Support your recommendation with current articles (Use the online resources of the SGU James J. Kelly Library to locate articles within the last year that deal with cost allocation issues). Three to five supporting articles should be sufficient to support your findings. Since this is a formal report, it will require a transmittal memo summarizing your findings. This memo/summary should be supported by a detailed report including tables and references to business/accounting literature. Include a bibliography in APA format. Also, since presidents rarely have time to read the entire article, but are interested in their content, provide an abstract of each citation. Remember: appearance, spelling, grammar count. Adapted from Managerial Accounting, Eight Edition, Garrison & Noreen, Irwin, 1997. Page 2 of 2 View as multi-pages TOPICS IN THIS DOCUMENT Cost accounting, Cost, Costs, Activity-based costing, Coffee bean, Coffee, Coffea, Price RELATED DOCUMENTS Science Essay Coffee â⬠¦? Coffee: To drink or not To drink? Science Essay 2013 Joanne Pang 09P2 Science 9. 6, Semester 1 Tommi Svinhufvud, John Lee 25th September, 2013[Insert Date] Introduction When I first knew that I was going to write about coffee, I thought: Oh yeah, this is going to be easy. When I started working on the essay, I found that it was NOT easy at all. My research answers had to be factually correct, and I needed to use my own words to avoid beingâ⬠¦ 971 Words | 4 Pages READ FULL DOCUMENT Coffee Descriptive Essay â⬠¦ Coffee Coffee is a dark brown/black naturally caffeinated drink made from passing water through ground roasted coffee beans. Coffee is used as a great medicine to help patients, and it can be taken as a popular drink all over the world. 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In an effort to maintain its position in the industry, this company pursued an aggressive marketing strategy involving the establishment of grocery store retailing, neighborhood shops and online marketing and sales, thus makingâ⬠¦ 1735 Words | 8 Pages READ FULL DOCUMENT Essay on Marketing Plan the Coffee Bean and Tea Leaf â⬠¦ Coffee Bean & Tea Leaf Marketing Plan Coffee Bean & Tea Leaf Marketing Plan Coffee Bean & Tea Leaf Overview The Coffee Bean and Tea Leaf [CBTL] was founded by Herb & Mona Hyman in 1963 in Brentwood, California. CBTL is the oldest and largest privately held specialty coffee and tea retailer in the United States and celebrates its 50thâ⬠¦ 1467 Words | 5 Pages READ FULL DOCUMENT Essay about Coffee Bean Inc. â⬠¦ Coffee Bean, Inc. (CBI), is a processor and distributor of a variety of blends of coffee. The company buys coffee beans from around the world and roasts, blends, and packages them for resale. CBI currently has 40 different coffees that it sells to gourmet shops in one-pound bags. The major cost of the coffee is raw materials. However, the companyââ¬â¢s predominately automated roasting, blending, and packingâ⬠¦ 917 Words | 6 Pages READ FULL DOCUMENT Coffee Bean Story Research Paper â⬠¦ ââ¬Å"A COFFEE BEAN STORYâ⬠Every man dies but not every man really lives. Sometimes when we work each day immersed in global demands, standards or norms set by the society; it becomes easy for us to forget that even the tiniest things in this world can move one person at a time. We forget that often the most important message that life really tells us is to not just merely exist but learn to live our lives to the fullest. August 20, 1995, was the day that I wasâ⬠¦ 935 Words | 3 Pages. READ FULL DOCUMENT Essay about History of Coffee â⬠¦ The History of Coffee This is a summary of the long and celebrated history of the 2nd most traded commodity in the world (oil being the first). It is regarded by many as one of the most complex beverage on Earth. Here are a few fun facts about coffee: â⬠¢ Estimated 500 BILLION cups consumed yearly ââ¬â ? of that at breakfast time. â⬠¢ Largest consumed of the worlds ââ¬Å"legalâ⬠drugs. â⬠¢ 100 million people depend of coffee for their survival. â⬠¢Ã¢â¬ ¦ 1074 Words | 4 Pages READ FULL DOCUMENT History of Coffee Essay â⬠¦about the History of Coffee Introduction This report aims to clarify how coffee was discovered and became a very popular drink consumed worldwide. As a tool and for supporting information I have used internet research to collect and compare information from different sources to support the content of this report. Origin of coffee The origin of coffee consists in three different stories: First, coffee had itsâ⬠¦ 875 Words | 5 Pages READ FULL DOCUMENT CITE THIS DOCUMENT APA (2011, 05). Coffee Bean.à Retrieved 05, 2011
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